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Frequently Asked Questions

  1. WordPress Development
    1. Can you explain what the process is for website development and how it works?
    2. What does the “Contract” for WordPress Website Development look like?
    3. Do you have any suggestions for a hosting service to use?
  2. Support & Retainers for WordPress
    1. What does WordPress Support & Retainer services entail?
    2. Who are Wpisset’s ideal clients for WordPress support & retainer service?
    3. What type of packages does Wpisset offer to their clients?
    4. Is the Retainer & Services package a contract?
    5. Can I alternate my monthly WordPress retainer service package between Basic and Custom?
    6. Who will be doing the work on my website?
    7. Is it possible for you to provide a retainer service for websites not built by Wpisset?
  3. Clients
    1. What services and/or solutions do you provide for clients who need your Facelift services for their website? Do you offer these solutions for old websites that don’t currently bring any value?
    2. Can you explain what services and solutions you provide for clients whose website needs your Facelift Package? And how will you help with old websites that are very outdated, not in a trend, don’t reflect the trust or increase brand value, and don’t meet with latest web standard (slow loading, not mobile-friendly) that imparts negatively on search engine rankings?
    3. What services and solutions do you provide for clients that need a new and effective website and a successful start?
    4. What services and solutions will you provide for clients who have a new website and needs a website strategy for their website growth?
  4. Quick Start
    1. How does the process for your services work, and what do they entail?
    2. What does “Quick Start” contract include?
    3. What does the “conceptual design” look like for the “Quick Start” package?
    4. How long does it take to complete the “Quick Start” process for a business website?
    5. What isn’t included in the “Quick Start” package?
    6. What information do I, as a client, need to provide?
  5. SEO Optimization
    1. Does Wpisset provide WordPress SEO optimization?
  6. About
    1. Where is Wpisset located?
    2. What is the size of Wpisset?
    3. What makes your company special, why should I choose you and how are you different?
    4. What can you tell me about Wpisset?
    5. What services do you provide?
  7. Services
    1. Do you provide SEO & SEM services?
    2. Do you provide copywriting service?
    3. Do you provide WordPress maintenance and updates service separately?
    4. What if I only want your website development service — without retainer service?

WordPress Development – FAQ

Can you explain what the process is for website development and how it works?

  1. Once you have contacted us and fill out the template we provide, we use the data collected to help us determine what we need to customized a plan to design the perfect website to meet all of your needs. This includes such things as information from any existing websites, product information, goals and objectives, services, products and KPI, including any deadlines and budget restrictions. Once we have gathered all of the necessary information, we will provide details that will help you to make the best decisions. Please note: If you would like to submit an RFP (request for proposal), please have your marketing team compose it so that you can provide it to us.
  2. After you have provided all of the requested details for your web project, we submit it to our project manager for project and contract details and development.
  3. Once you have approved of the project details and contract proposal, proceed to the next step, which requires the placing of the final order. This consists of signing the contract and providing the required deposit. The deposit amount will be approximately 15 to 30% of the entire size and scale of your web project.
  4. The next step is up to us; we proceed with details provided, by designing the interface layout, which includes: your home page, sub-page, the blog template, and any additional templates needed. Wireframes are the “skeleton” of your website. The visual polish of the finished design allows us to try several different solutions to develop the perfect, customized content laid out across different screen sizes.
  5. When it comes to copywriting, we recommend having all of your content ready before this stage; which, as stated in our instructions, is completed by you. We recommend hiring a copywriter, since we cannot start your project until this step has been fulfilled. If before the start of your project, we agreed to do copywriting for your website, you will not need to worry about this stage.
  6. The design process goes much smoother once you have you prepared the wireframes and copy. Moving forward, we design high-fidelity comps that show what the final designs for major pages will look like on both desktop and mobile-device screen sizes. We offer up to two rounds of revisions on the design. After communicating to us what you like and don’t like, we discuss the necessary changes to find the perfect solutions and implement them.
  7. Next, the priority is to develop a theme.
  8. WordPress offers pre-made premium themes, should you choose for us to use them, we integrate your custom design and use child themes for said customization and required function modifications.
  9. If we build custom WordPress theme website for your web project, we integrate custom design into the existing WordPress framework. By focusing on minimal plugin usage and custom-developed functionality, we build scalable custom WordPress websites.
  10. We will then test the website on a variety of web browsers (AKA “testing time”), including Safari, Chrome, Firefox and Internet Explorer 11, as well as test the responsive design on iPhone and Android devices. Here is what we will test for: a) the functionality of the site to ensure there are no errors or broken links b) for your review and testing, we then hand it over to you to perform on a test server. We offer two rounds of minor revisions to the sites, and then we will launch.
  11. After you have tested your website and are happy with its functionality, we will launch your website to go live on your server. Then, we point your domain to the new site; and it’s time for your official launch!
  12. Should you already have an existing website that has organic traffic, our next move is to create a comprehensive 301 URL to redirect mapping strategy and make sure that your newly, redesigned website won’t drastically affect your organic traffic.
  13. Following the completion of your website and it is live, you will decide if you would like to go with or without our retainer service. We always provide 30 days of support service after project delivery. During this time frame, we are available to answer any questions that you may have that are related to how to use your new website. We respond within 24 hours via email. If you feel the need for a consultation via phone or Skype, we change 50 euro per hour for this form consulting service.
  14. The following is a list of services not included through support services: WordPress software update, installation of 3rd party plugins, 3rd party plugin updates, any new features or functions you may want to implement, customized themes with custom CSS. If you need any of the services mentioned in this section (which are not included in our consulting service), all of them will come at an extra charge (we change 50 euro per hour for these services) or we recommend you to use our retainer Basic plan service, which covers all updates to your website (WordPress software and plugs), regular backup of your project, website security, monthly reports and 3 hours of retainer service used for ongoing strategy, design and development enhancements to continual testing to analyze and improve [their] projects to obtain desired results.

What does the “Contract” for WordPress Website Development look like?

Our Contract includes information regarding:

  1. Research: key information about project, target audience/market, competitors, objectives, key performance indicators and return on investment.
  2. Project Design: all information about project design and solutions how they resolve client objectives.
  3. Development: what solution will be used for project to resolve issue and purpose of new project.
  4. Our company commitments.
  5. Project Timeframe: from beginning to end, depending on when we receive feedback at each milestone.
  6. Your Investment: budget we’ve estimated based on the scope of services for client projects.
  7. Statement of Work & Contract: Mutual Cooperation, Charges for Services Performed, Terms of Payment, Cancellation of Plans, Responsibilities of both parties, Confidentiality, Terms and Termination, General Provisions.

Do you have any suggestions for a hosting service to use?

Our Contract includes information regarding:

  1. When our clients don’t already have a hosting service in place, we recommend that you use https://wpengine.com/.
  2. Should our clients already have hosting that only meets basic spécifications, we recommend that they consider using our recommended hosting.
  3. In order to avoid issues with website speed, performance and SEO ranking, if our clients have a low cost, basic ($2-3 per month) hosting service, we recommend changing to our suggested hosting service, https://wpengine.com/
  4. Also, we highly recommend using SSL and CND for our client’s web project, which significantly affects SEO ranking and website performance.

Support & Retainers for WordPress – FAQ

What does WordPress Support & Retainer services entail?

For an extra fee, we offer WordPress support & retainer service that allows our clients (website owners) to hire our team to allocate monthly activities related to WordPress consultancy and troubleshooting. This includes, but is not limited to: performance optimization, plugin development, scalability, and security. Our team provides your website with: tracking goals and KPIs, technical marketing, developing new features, and on-page SEO. Our team is also addressing some of the most important issues regarding fixing bugs, improving security, and improving website speed.

Who are Wpisset’s ideal clients for WordPress support & retainer service?

  1. Any company is struggling with traffic, conversions, and search issues.
  2. Companies that don’t have their in-house resources or team to improve/update their website regularly.
  3. A company that doesn’t have an in-house team to address regular/required development work.
  4. Any company that has received user feedback/complaints about site performance.
  5. Companies that want/need a reliable, competent WordPress development team available to address issues as they arise.

What type of packages does Wpisset offer to their clients?

We offer two different packages: Basic and Custom. Below is a description of what each entails:

  1. Basic Package: design and development enhancements (tests are ongoing), regular backup of your project, WordPress updates (monthly), website security, monthly report + 3 hours of retainer service (which is used for ongoing strategies), as well as analyzing and improving client projects to get results. Cost: 299 Euro per month.
  2. Custom Package: Our project manager will make contact and work closely with our clients to determine project objectives and customize an agreement on a WordPress retainer model that scales, and could be extended for several years. Our standard retainer rates start from 50 Euro per hour.

Is the Retainer & Services package a contract?

This is pay as you go, so there is no long-term contract. However, we do require 30 days advance notice should our clients you choose to discontinue this service.

Can I alternate my monthly WordPress retainer service package between Basic and Custom?

Yes, if needed. You can alternate plans as required; you can also increase or decrease your service hours for our Custom package.

Who will be doing the work on my website?

We collect all the required details at the beginning of your project to determine your project objectives. Next, we agree on a WordPress retainer model that scales. You will always have access to your project manager who will help with setting priorities, approving and deploying changes via email or if you have Custom Package, via phone call.

Is it possible for you to provide a retainer service for websites not built by Wpisset?

Yes, retainer service is available. However, your project will need to be reviewed by our development team at its earliest stage. If you wish to utilize this service, and your website doesn’t meet the latest web standard requirements, you will be offered a redesign project and referred to a product manager.

Clients – FAQ

What services and solutions do you provide for clients who need your Facelift services for their website? Do you offer these solutions for old sites that don’t currently bring any value?

  1. We begin by reviewing the current website to identify any issues with website speed, website coding practice, and to determine the website’s rank on Google’s search engine. This enables us to understand the full scope of the problems your project presents that is resulting in loss of/lack of value for your business.
  2. We will need to determine the website’s priorities for short and long term, projected goals, objectives, target market/user personality, unique selling propositions, actual and perceived customer difficulties and project drivers to determine your success with your website.
  3. Understanding the customer project budget and investment will be essential to determining what the customer is ready and prepared to involve.
  4. We offer solutions based on data and information collected by our project managers (provided by you), which we use to adapt the perfect solution for a facelift for your website. This allows us to determine and reflect a clear picture of what issues exist and how they can be resolved. This also determines how your new website will generate the value/leads/conversion required for customer increase.

Can you explain what services and solutions you provide for clients whose website needs your Facelift Package? And how will you help with old sites that are very outdated, not in a trend, don’t reflect the trust or increase brand value, and don’t meet with latest web standard (slow loading, not mobile-friendly) that imparts negatively on search engine rankings?

  1. We will review the current website to identify the essential elements of your brand identity to ensure that we implement them into your redesign project. Your current loyal customers won’t feel negative or positive changes, but new changes will increase brand value. We determine website ranking in Google’s search engine and analyze organic traffic to understand the sources of the organic traffic. This ensures that your current website will not lose this traffic and won’t have traffic drops after a website redesign.
  2. We will need to determine the website’s priorities for short and long term, projected goals, objectives, target market/user personality, unique selling propositions, actual and perceived customer difficulties and project drivers to determine your success with your website.
  3. Understanding the customer project budget and investment will be essential to determining what the customer is ready and prepared to involve.
  4. We offer solutions based on data and information collected by our project managers (provided by you), which we use to adapt the perfect solution for a facelift for your website. This allows us to determine and reflect a clear picture of what issues exist and how they can be resolved. This also determines how your new website will generate the value/leads/conversion required for customer increase.

What services and solutions do you provide for clients that need a new and effective website and a successful start?

  1. As with all projects, we will need to determine the website’s priorities for short and long term, projected goals, objectives, target market/user personality, unique selling propositions, actual and perceived customer difficulties and project drivers to determine your success with your website.
  2. Understanding the customer project budget and investment will be essential to determining what the customer is ready and prepared to involve.
  3. Based on collected/provided information, we offer the solution for your new web project and growth website strategy if clients plan to use our support and retainer server.

What services and solutions will you provide for clients who have a new website and needs a website strategy for their website growth?

  1. We will review your current website to identify issues about: website speed, website coding practice, and website rank on Google’s search engine to determine what is needed for our client’s website.
  2. In order to best serve tour customer’s needs, we determine your project priorities for the short and long term, as well as: your project goals, objectives, your target market and user personality, your website’s unique selling propositions, customer issues and difficulties, your project drivers. Addressing these factors will determine your success with your web project.
  3. Once these factors have been identified, we address them to offer solutions to resolve them. Should your website have a multitude of problems, we recommend to completely redesign your website; because investment to website growth strategy can be a costly process, since(it’s required to have an ongoing investment in SEO campaign, paid traffic campaign social media marketing, analyzing website and optimizing it for better conversion, implementing new features that will help to grow organic traffic. If your site doesn’t meet with the latest web standard requirements, your website strategy will hit you hard in the pocket.
  4. It is necessary for us to understand your project budget and investment, as well as what you are ready to commit to for your website to be successful.
  5. We offer optimal solutions based on your requirements, priorities, objectives, and budget. If you are on a limited budget, we are fully equipped to help you identify the most effective strategy for optimal website growth of your website. Your priorities, objectives, and goals at this moment, might only dictate a new SEO campaign, paid traffic campaign, or social media marketing.

Quick Start – FAQ

How does the process for your services work and what do they entail?

  1. Once you have contacted us and fill out the template we provide, we use the data collected to help us determine what we need to customized a plan to design the perfect website to meet all of your needs. This includes such things as: information from any existing websites, product information, goals and objectives, services, products and KPI, including any deadlines and budget restrictions.
  2. Once we have gathered all of the necessary information, we will provide details that will help you to make the best decisions. Please note: If you would have an RFP (request for proposal), please have your marketing team draft the document for our review and implementation.
  3. After you have provided us with all the details about your project; which will go directly to our web project manager, provided all your available content (video, photos etc.), your brand identity and graphical elements have been submitted to us. Then, we will create a proposal with 3 conceptual designs based on the information you have provided and we have collected. Next, we will discuss project and contract details. This stage takes approximately 2-3 days.
  4. Once you have approved of the project details and contract proposal, proceed to the next step, which requires the placing of the final order. This consists of signing the contract and providing the required deposit. The deposit amount will be approximately 15 to 30% of the entire size and scale of your web project.
  5. When it comes to copywriting, we recommend having all of your content ready prior to this stage; which, as stated in our instructions, is completed by you. We recommend hiring a copywriter, since we cannot start your project until this step has been fulfilled. If prior to the start of your project, we agreed to do copywriting for your website, you will not need to worry about this stage.
  6. In the event that you don’t have hosting, we recommend you to use https://wpengine.com/, Once we have received all of the required data, including: your server details, completed template, your project requirements, copywriting, your graphical elements, and digital content (photos, videos, etc.) we begin the project development on our end..
  7. Once your project is ready for viewing, we will provide you with a preview of your website /project on our server. All projects are built according to information provided, gathered, communications and the signed contract (with all project details and timeframe).
  8. We will then test the website on a variety of web browsers (AKA “testing time”), including Safari, Chrome, Firefox and Internet Explorer 11, as well as test the responsive design on iPhone and Android devices. Here is what we will test for: a) the functionality of the site to ensure there are no errors or broken links b) for your review and testing, we then hand it over to you to perform on a test server. We offer two rounds of minor revisions to the sites, and then we will launch.
  9. We offer up to two rounds of revisions on the design. After communicating to us what you like and don’t like, we discuss the necessary changes to find the perfect solutions and implement them.
  10. Once you’ve tested the website and are happy with its functionality, we’ll make the project live on your server and point your domain over to the new site. Launch time!
  11. Should you already have an existing website that has organic traffic, our next move is to create a comprehensive 301 URL to redirect the mapping strategy and ensure that you newly redesigned website won’t drastically affect your organic traffic.
  12. Following the completion of your website and it is live, you will decide if you would like to go with or without our retainer service. We always provide 30 days of support service after project delivery. During this time frame, we are available to answer any questions that you may have that are related to how to use your new website. We respond within 24 hours via email. If you feel the need for a consultation via phone or Skype, we change 50 euro per hour for this form consulting service.
  13. The following is a list of services not included through support services: WordPress software update, installation of 3rd party plugins, 3rd party plugin updates, any new features or functions you may want to implement, customized themes with custom CSS. If you need any of the services mentioned in this section (which are not included in our consulting service), all of them will come at an extra charge (we change 50 euro per hour for these services) or we recommend you to use our retainer Basic plan service, which covers all updates to your website (WordPress software and plugs), regular backup of your project, website security, monthly reports and 3 hours of retainer service used for ongoing strategy, design and development enhancements to continual testing to analyze and improve [their] projects to obtain desired results.
  14. NOTE: Please make sure that you understand that our “Quick Start” process is different from our “WordPress Development” process; it’s more optimized and it doesn’t have many phases as the “WordPress Development” process has.

What does “Quick Start” contract include?

  1. Research: essential information about project, target audience/market, competitors, objectives, key performance indicators, and return on investment.
  2. Project Design: all information about project design and solutions how they resolve client objectives.
  3. Development: what solution will be used for project to resolve issue and purpose of new project.
  4. Our company commitments.
  5. Project Timeframe: from beginning to end, depending on when we receive feedback at each milestone.
  6. Your Investment: budget we’ve estimated based on the scope of services for client projects.
  7. Statement of Work & Contract: Mutual Cooperation, Charges for Services Performed, Terms of Payment, Cancellation of Plans, Responsibilities of both parties, Confidentiality, Terms and Termination, General Provisions.

What does the “conceptual design” look like for the “Quick Start” package?

We will provide you with a contract and proposal, and you will be provided with three conceptual designs; each design will include a live preview, a one-page website, which reflects new website: layouts, typography, color scheme, and main website elements. We will reflect your new brand identity using these conceptions.

How long does it take to complete the “Quick Start” process for a business website?

  1. Upon the signing of the proposal, we are prepared to begin working on your website within 7-14 days.
  2. Simple websites, having ten distinct page designs with copywriting, will take approximately two weeks to build. The entire process takes about 3-4 weeks from beginning to end.

What isn’t included in the “Quick Start” package?

  1. The following is what is not included in our Quick Start Package: copywriting. You are required to provide the Copywrite your website content yourself or hire a copywriter.
  2. However, on the bright side, we will help you to identify the goal and target audience for your website in our proposal.

What information do I, as a client, need to provide?

You are required to provide the Copywrite your website content yourself or hire a copywriter. However, on the bright side, we will help you to identify the goal and target audience for your website in our proposal. You are also required to approve and sign a contractual agreement.

SEO Optimization – FAQ

Does Wpisset provide WordPress SEO optimization?

We provide SEO optimization. However, we only provide it with our Retainer Packages in combination with our website growth strategy. We don’t offer these services separately at this time. SEO optimization is only included if you hire us to develop a website or use our WordPress development/maintenance retainer services.

About – FAQ

Where is Wpisset located?

We locate in the center of the city Tallinn, Estonia.

What is the size of Wpisset?

We consist of 3 in-house, creative/content managers, WordPress developers, and project managers. We also collaborate with one content copywriter on full-time bases.

What makes your company special, why should I choose you and how are you different?

  1. Our business decisions are focused on providing a fair value to both parties. We always believed that our clients’ growth is our growth – and that their success is our success.
  2. We strive to educate clients and potential clients to enable them to make beneficial decisions.
  3. We realize that a website is an important marketing tool and that it needs to generate inquiries, bring a return on your investment, reflect your company values, and appeal to your target audience. We strive to ensure that any website created by us… does exactly that.
  4. We believe that great design evokes trust, encourages sales, and makes our clients’ websites stand out.
  5. We have the knowledge, experience & capabilities to deliver on time, every time.
  6. We don’t walk away once your site is up and running! We provide consistent support so that you get the best out of your website for as long as you want us to.
  7. Not only do we build long-term partnerships with our clients; we like to offer new solutions as technology changes. We are also proactive with all of our clients’ projects.
  8. We strive to ensure that your web project investment is worthy of your effort and ours; we know you are investing immense time, energy, and money into building your new website. Our goal is to help you to be successful.

What can you tell me about Wpisset?

We are a WordPress agency located in the center of the city of beautiful Tallinn, Estonia. Our staff consists of 3 in-house, creative/content managers, WordPress developers, and project managers. We also collaborate with one content copywriter on full-time bases. Our primary focus is to build WordPress websites and provide support and retainer service to help our clients achieve growth in their distinct industry.

What services do you provide?

In simple terms; we build WordPress websites from real estate to logistics to e-commerce. Our goals line up with the goals of our clients; we aim to help clients achieve growth in their industry. We don’t walk away once your site is up and running. We help you with your website with on-page SEO, tracking goals and KPIs, technical marketing, and developing new features, fixing bugs, improving security, and making your site faster. More is available with our WordPress support & retainer services.

Services – FAQ

Do you provide SEO & SEM services?

We do provide SEO & SEM services. However, they are only available with our Retainer packages in combination with our website growth strategies. We don’t provide these services separately at this time; this service is only if you hire us to develop your website or use our WordPress development/maintenance retainer services.

Do you provide copywriting service?

Yes. We provide copywriting services. If you need copywriting for a multi-lingual website or a website using one of the European languages, we cover it all. However, we don’t provide these services separately at this time; they are only if you hire us to develop a website or use our WordPress development/maintenance retainer services.

Do you provide WordPress maintenance and updates service separately?

Yes, We provide these services if you purchase our WordPress maintenance services; we recommend that you use our Basic WordPress Retainer package, which includes: monthly WordPress updates, regular back-up of your project, website security, monthly report and 3 hours of retainer service (used for ongoing strategy), design and development enhancements; which are utilized to continually test, analyze and improve projects to obtain desired results. Our Basic package cost 299 Euro per month.

What if I only want your website development service — without retainer service?

  1. We are happy to provide this service. Following the completion of your website and it is live, you will decide if you would like to go with or without our retainer service. We always provide 30 days of support service after project delivery. During this time frame, we are available to answer any questions that you may have that are related to how to use your new website. We respond within 24 hours via email. If you feel the need for a consultation via phone or Skype, we change 50 euro per hour for this form consulting service.
  2. The following is a list of services not included through support services: WordPress software update, installation of 3rd party plugins, 3rd party plugin updates, any new features or functions you may want to implement, customized themes with custom CSS. If you need any of the services mentioned in this section (which are not included in our consulting service), all of them will come at an extra charge (we change 50 euro per hour for these services) or we recommend you to use our retainer Basic plan service, which covers all updates to your website (WordPress software and plugs), regular backup of your project, website security, monthly reports and 3 hours of retainer service used for ongoing strategy, design and development enhancements to continual testing to analyze and improve [their] projects to obtain desired results.

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