Each of these points are important. These points will lay the foundation of your website-related activities. There is not a lot of technicalities involved with them, so they will not include WordPress for that matter.
Adding the layout and wireframes
After laying out the initial requirements, you will have to plan the layout for every page on your website. This is what website owners usually refer to as wireframing. The purpose of this process is to brainstorm about the different elements that need to be on particular pages. It also clarifies the purpose of each element and how low (or high) it needs to appear on the page.
Coming up with a compelling copy
Post element definition, you need to focus on the essential part of the creation of your website – the copy. While the design phase is important in boosting credibility, the copy is equally important for the site.
Agencies recommend to every website to hire a specialist copywriter. Not a lot of website owners decide to do this as they feel like they can do this on their own. This is fine, as long as they write the copy before having a design.
For writing a compelling copy, you should perform a bit of research first.
- What tone will you be using? Will it be corporate and strict, casual or funny? Always be wary if you are going for the humorous tone because not everyone will get it.
- How will the company talk to clients on social media, if they talk at all? What are those terms will you will often use – in terms of both the company and the customers?
- What type of questions will the visitors have? How will customer support answer back?
These questions will give you a clearer picture of how your company will speak to the customers. You can also build your word bank accordingly. Try to create a list of commonly used phrases and keywords that you will be using throughout the copy. This will help you get across a consistent tone and message.
Designing & developing
Once you prepare the wireframes and copy, the design process becomes more natural. The designer will only think about the look and feel of the website and not worry about structure and organization. Some designers can do both. However, for creative people, their right side of the brain is more dominating. Hence, they depend more on visual references rather than logic.
If you have ever developed a website, you will know how the process at this point goes. It will start to include the elements from above, meaning you cannot keep the design on its own. Additionally, you will also need to make some compromises. Sometimes, a block of text might not fit the container, or the images might not convey the message effectively.
Now comes the time when everything combines to get an output that visually appeals to the audience. Hence, every party involved with the development of the website must be collaborating to get optimal results.
After finishing the design, developing the theme becomes a priority – if you have not purchased one already. However, even the purchased themes do require modification in some form. You will have to modify the themes, and it might take a lot of time – from weeks to even months. It will depend on the complexity of the design and the associated requirements. This process is never 100% complete as the web is a technology that is evolving faster than ever.
Once you have completed the website and it is live, it will require regular maintenance because of the following functionalities: